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Rahul D Sarker: Marketing & RevOps Tools

Lead Magnet Copy Grader

lead_magnet_copy_grader
Read-onlyIdempotent

Score a lead magnet's perceived opt-in value across five weighted criteria into a 0-100 score. See the full version at https://rahuldsarker.co/calculators/lead-magnet-copy-grader

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
currencyNoISO 4217 code for money in the result, e.g. "USD", "INR", "EUR", "GBP". Omit to show plain numbers.
feelsCredibleYesFeels credible / worth an email (weight 15)
appealingFormatYesFormat is appealing, tool/template over PDF (weight 15)
deliversValueFastYesDelivers value fast, not a 40-page slog (weight 20)
relevantToIcpProblemYesDirectly relevant to your ICP's problem (weight 25)
specificTangibleOutcomeYesPromises a specific, tangible outcome (weight 25)

Output Schema

TableJSON Schema
NameRequiredDescriptionDefault
urlYes
kindYes
toolYesThe calculator tool that produced this result
notesYes
titleYes
inputsYes
compactYes
metricsYesEvery "Label: value" line of the result; value is the first number on the line
currencyYes
benchmarksYesRule-of-thumb verdicts for the headline numbers
bookingUrlYes
calculatorYesSlug of the interactive calculator on rahuldsarker.co

Schema Changelog

Changes observed during successful MCP inspections.

  1. Changed2 schema fields changed
    • addedInput schema / properties / currency
      Added value: +{
      +  "description": "ISO 4217 code for money in the result, e.g. \"USD\", \"INR\", \"EUR\", \"GBP\". Omit to show plain numbers.",
      +  "pattern": "^[A-Za-z]{3}$",
      +  "type": "string"
      +}
    • changedOutput schema / (root)
      Previous value: -nullNew value: +{
      +  "$schema": "https://json-schema.org/draft/2020-12/schema",
      +  "additionalProperties": false,
      +  "properties": {
      +    "benchmarks": {
      +      "description": "Rule-of-thumb verdicts for the headline numbers",
      +      "items": {
      +        "additionalProperties": false,
      +        "properties": {
      +          "band": {
      +            "type": "string"
      +          },
      +          "display": {
      +            "type": "string"
      +          },
      +          "metric": {
      +            "type": "string"
      +          },
      +          "name": {
      +            "type": "string"
      +          },
      +          "read": {
      +            "type": "string"
      +          },
      +          "segment": {
      +            "type": [
      +              "string",
      +              "null"
      +            ]
      +          },
      +          "source": {
      +            "type": "string"
      +          },
      +          "target": {
      +            "type": "string"
      +          },
      +          "tone": {
      +            "enum": [
      +              "good",
      +              "ok",
      +              "warn",
      +              "bad"
      +            ],
      +            "type": "string"
      +          },
      +          "value": {
      +            "type": "number"
      +          }
      +        },
      +        "required": [
      +          "metric",
      +          "name",
      +          "value",
      +          "display",
      +          "band",
      +          "tone",
      +          "read",
      +          "target",
      +          "segment",
      +          "source"
      +        ],
      +        "type": "object"
      +      },
      +      "type": "array"
      +    },
      +    "bookingUrl": {
      +      "type": "string"
      +    },
      +    "calculator": {
      +      "description": "Slug of the interactive calculator on rahuldsarker.co",
      +      "type": "string"
      +    },
      +    "compact": {
      +      "type": "boolean"
      +    },
      +    "currency": {
      +      "type": [
      +        "string",
      +        "null"
      +      ]
      +    },
      +    "inputs": {
      +      "additionalProperties": {},
      +      "propertyNames": {
      +        "type": "string"
      +      },
      +      "type": "object"
      +    },
      +    "kind": {
      +      "const": "calculator",
      +      "type": "string"
      +    },
      +    "metrics": {
      +      "description": "Every \"Label: value\" line of the result; value is the first number on the line",
      +      "items": {
      +        "additionalProperties": false,
      +        "properties": {
      +          "display": {
      +            "type": "string"
      +          },
      +          "label": {
      +            "type": "string"
      +          },
      +          "unit": {
      +            "anyOf": [
      +              {
      +                "enum": [
      +                  "currency",
      +                  "x",
      +                  "%",
      +                  "months"
      +                ],
      +                "type": "string"
      +              },
      +              {
      +                "type": "null"
      +              }
      +            ]
      +          },
      +          "value": {
      +            "type": [
      +              "number",
      +              "null"
      +            ]
      +          }
      +        },
      +        "required": [
      +          "label",
      +          "value",
      +          "unit",
      +          "display"
      +        ],
      +        "type": "object"
      +      },
      +      "type": "array"
      +    },
      +    "notes": {
      +      "items": {
      +        "type": "string"
      +      },
      +      "type": "array"
      +    },
      +    "title": {
      +      "type": "string"
      +    },
      +    "tool": {
      +      "description": "The calculator tool that produced this result",
      +      "type": "string"
      +    },
      +    "url": {
      +      "type": "string"
      +    }
      +  },
      +  "required": [
      +    "kind",
      +    "tool",
      +    "title",
      +    "calculator",
      +    "url",
      +    "bookingUrl",
      +    "currency",
      +    "compact",
      +    "inputs",
      +    "metrics",
      +    "notes",
      +    "benchmarks"
      +  ],
      +  "type": "object"
      +}
  2. First observed

TDQS

B3.2/5.0
Behavior3/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already declare readOnlyHint, idempotentHint, and destructiveHint=false, so the safety profile is covered. The description adds the scoring scale (0-100 across five weighted criteria), which is useful context, but discloses nothing about scoring edge cases, weighting behavior, or output beyond what annotations and the output schema already carry.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The first sentence is front-loaded, specific, and complete. The second sentence is a marketing URL that adds no invocation value, a minor blemish on an otherwise tight two-sentence definition.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

With an output schema present, return values need not be explained, and annotations cover safety. The description is complete enough to invoke correctly, missing only usage guidance, which is a secondary concern for a self-contained scoring tool.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 100% with per-field descriptions and enum values, so the schema fully documents all six parameters. The description adds only the aggregate notion of 'five weighted criteria' and does not explain the currency parameter or how weights combine. Baseline 3 is appropriate when the schema does the heavy lifting.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose4/5

Does the description clearly state what the tool does and how it differs from similar tools?

States a specific verb (Score) and resource (a lead magnet's perceived opt-in value) plus the method (five weighted criteria into a 0-100 score). It is clearly distinguishable from sibling graders like value_prop_strength_grader or pricing_page_architecture_grader, though it never explicitly contrasts itself with them.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines2/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description says what the tool does but gives no when-to-use context, no prerequisites, and no alternatives. An agent gets no help deciding when a lead magnet grader is the right pick versus other copy/value graders.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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