Rahul D Sarker: Marketing & RevOps Tools

Landing Page vs. Ad Match Quality Auditor

landing_page_vs_ad_match_quality_auditor

Read-onlyIdempotent

Score message-match continuity between an ad and its landing page across five weighted criteria (headline, keyword, offer, CTA, visuals). See the full version at https://rahuldsarker.co/calculators/landing-page-vs-ad-match-quality-auditor

Input Schema

Name	Required	Description
`cta`	Yes	CTA wording is consistent (weight 15)
`offer`	Yes	Ad offer / promise matches the page (weight 25)
`visual`	Yes	Creative visuals match the page (weight 10)
`keyword`	Yes	Target keyword present above the fold (weight 20)
`currency`	No	ISO 4217 code for money in the result, e.g. "USD", "INR", "EUR", "GBP". Omit to show plain numbers.
`headline`	Yes	Ad headline echoed in the page H1 (weight 30)

Output Schema

Name	Required	Description
`url`	Yes
`kind`	Yes
`tool`	Yes	The calculator tool that produced this result
`notes`	Yes
`title`	Yes
`inputs`	Yes
`compact`	Yes
`metrics`	Yes	Every "Label: value" line of the result; value is the first number on the line
`currency`	Yes
`benchmarks`	Yes	Rule-of-thumb verdicts for the headline numbers
`bookingUrl`	Yes
`calculator`	Yes	Slug of the interactive calculator on rahuldsarker.co

Schema Changelog

Changes observed during successful MCP inspections.

Changed2 schema fields changedSep 30, 2026

addedInput schema / properties / currency

Added value: +{
+  "description": "ISO 4217 code for money in the result, e.g. \"USD\", \"INR\", \"EUR\", \"GBP\". Omit to show plain numbers.",
+  "pattern": "^[A-Za-z]{3}$",
+  "type": "string"
+}

changedOutput schema / (root)

Previous value: -nullNew value: +{
+  "$schema": "https://json-schema.org/draft/2020-12/schema",
+  "additionalProperties": false,
+  "properties": {
+    "benchmarks": {
+      "description": "Rule-of-thumb verdicts for the headline numbers",
+      "items": {
+        "additionalProperties": false,
+        "properties": {
+          "band": {
+            "type": "string"
+          },
+          "display": {
+            "type": "string"
+          },
+          "metric": {
+            "type": "string"
+          },
+          "name": {
+            "type": "string"
+          },
+          "read": {
+            "type": "string"
+          },
+          "segment": {
+            "type": [
+              "string",
+              "null"
+            ]
+          },
+          "source": {
+            "type": "string"
+          },
+          "target": {
+            "type": "string"
+          },
+          "tone": {
+            "enum": [
+              "good",
+              "ok",
+              "warn",
+              "bad"
+            ],
+            "type": "string"
+          },
+          "value": {
+            "type": "number"
+          }
+        },
+        "required": [
+          "metric",
+          "name",
+          "value",
+          "display",
+          "band",
+          "tone",
+          "read",
+          "target",
+          "segment",
+          "source"
+        ],
+        "type": "object"
+      },
+      "type": "array"
+    },
+    "bookingUrl": {
+      "type": "string"
+    },
+    "calculator": {
+      "description": "Slug of the interactive calculator on rahuldsarker.co",
+      "type": "string"
+    },
+    "compact": {
+      "type": "boolean"
+    },
+    "currency": {
+      "type": [
+        "string",
+        "null"
+      ]
+    },
+    "inputs": {
+      "additionalProperties": {},
+      "propertyNames": {
+        "type": "string"
+      },
+      "type": "object"
+    },
+    "kind": {
+      "const": "calculator",
+      "type": "string"
+    },
+    "metrics": {
+      "description": "Every \"Label: value\" line of the result; value is the first number on the line",
+      "items": {
+        "additionalProperties": false,
+        "properties": {
+          "display": {
+            "type": "string"
+          },
+          "label": {
+            "type": "string"
+          },
+          "unit": {
+            "anyOf": [
+              {
+                "enum": [
+                  "currency",
+                  "x",
+                  "%",
+                  "months"
+                ],
+                "type": "string"
+              },
+              {
+                "type": "null"
+              }
+            ]
+          },
+          "value": {
+            "type": [
+              "number",
+              "null"
+            ]
+          }
+        },
+        "required": [
+          "label",
+          "value",
+          "unit",
+          "display"
+        ],
+        "type": "object"
+      },
+      "type": "array"
+    },
+    "notes": {
+      "items": {
+        "type": "string"
+      },
+      "type": "array"
+    },
+    "title": {
+      "type": "string"
+    },
+    "tool": {
+      "description": "The calculator tool that produced this result",
+      "type": "string"
+    },
+    "url": {
+      "type": "string"
+    }
+  },
+  "required": [
+    "kind",
+    "tool",
+    "title",
+    "calculator",
+    "url",
+    "bookingUrl",
+    "currency",
+    "compact",
+    "inputs",
+    "metrics",
+    "notes",
+    "benchmarks"
+  ],
+  "type": "object"
+}

First observedSep 29, 2026

TDQS

B3.1/5.0

Behavior3/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already declare readOnlyHint, idempotentHint and non-destructive, so the safety profile is covered. The description adds that scoring is weighted across five criteria, which is useful, but it does not explain how the yes/partial/no inputs are combined or what thresholds/verdicts the result carries. With annotations carrying the safety burden, a 3 is appropriate.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness3/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The first sentence is tight, front-loaded and earns its place. The second sentence is a marketing link that adds no selection or invocation value for an agent, diluting an otherwise efficient definition.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness3/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

An output schema exists, so return values need not be explained, and all six parameters are fully documented in the schema. What is missing is usage context: when to pick this auditor over the many adjacent graders and what the scoring output is meant to drive.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 100% and every enum parameter already documents its criterion and weight, so the description adds little beyond listing the same five criteria. The currency parameter is not referenced in the description at all. Baseline 3 when the schema does the heavy lifting.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose4/5

Does the description clearly state what the tool does and how it differs from similar tools?

States a specific verb and resource (score message-match between an ad and its landing page) and enumerates the five criteria, so the agent knows exactly what is evaluated. It does not, however, differentiate itself from close siblings such as above_the_fold_messaging_clarity_grader or cta_visual_hierarchy_tester.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines2/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

No when-to-use guidance, no prerequisites, and no mention of alternatives among the many sibling grading/auditing tools. The only extra content is a promotional URL, which gives the agent no routing information.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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