Rahul D Sarker: Marketing & RevOps Tools

GTM Tracking Audit Scorecard

gtm_audit_scorecard

Read-onlyIdempotent

Score your Google Tag Manager container health across eight weighted dimensions covering tag hygiene, consent, and reconciliation. See the full version at https://rahuldsarker.co/calculators/gtm-audit-scorecard

Input Schema

TableJSON Schema

Name	Required	Description
`currency`	No	ISO 4217 code for money in the result, e.g. "USD", "INR", "EUR", "GBP". Omit to show plain numbers.
`consentModeV2`	Yes	Consent Mode v2 is implemented and verified, weight 15
`noDuplicateTags`	Yes	No duplicate tags tracking the same event, weight 15
`taggedOwnership`	Yes	Every tag has a documented purpose and owner, weight 15
`versionChangeNotes`	Yes	Every container version has a change note, weight 10
`dataLayerDocumented`	Yes	Data layer is versioned and documented, weight 15
`noOverfiringTriggers`	Yes	No tags trigger on "All Pages" that should not, weight 15
`previewBeforePublish`	Yes	Every publish goes through Preview mode first, weight 10
`monthlyReconciliation`	Yes	GA4, Ads and CRM numbers are reconciled monthly, weight 5

Output Schema

TableJSON Schema

Name	Required	Description
`url`	Yes
`kind`	Yes
`tool`	Yes	The calculator tool that produced this result
`notes`	Yes
`title`	Yes
`inputs`	Yes
`compact`	Yes
`metrics`	Yes	Every "Label: value" line of the result; value is the first number on the line
`currency`	Yes
`benchmarks`	Yes	Rule-of-thumb verdicts for the headline numbers
`bookingUrl`	Yes
`calculator`	Yes	Slug of the interactive calculator on rahuldsarker.co

Schema Changelog

Changes observed during successful MCP inspections.

Changed2 schema fields changedSep 30, 2026

addedInput schema / properties / currency

Added value: +{
+  "description": "ISO 4217 code for money in the result, e.g. \"USD\", \"INR\", \"EUR\", \"GBP\". Omit to show plain numbers.",
+  "pattern": "^[A-Za-z]{3}$",
+  "type": "string"
+}

changedOutput schema / (root)

Previous value: -nullNew value: +{
+  "$schema": "https://json-schema.org/draft/2020-12/schema",
+  "additionalProperties": false,
+  "properties": {
+    "benchmarks": {
+      "description": "Rule-of-thumb verdicts for the headline numbers",
+      "items": {
+        "additionalProperties": false,
+        "properties": {
+          "band": {
+            "type": "string"
+          },
+          "display": {
+            "type": "string"
+          },
+          "metric": {
+            "type": "string"
+          },
+          "name": {
+            "type": "string"
+          },
+          "read": {
+            "type": "string"
+          },
+          "segment": {
+            "type": [
+              "string",
+              "null"
+            ]
+          },
+          "source": {
+            "type": "string"
+          },
+          "target": {
+            "type": "string"
+          },
+          "tone": {
+            "enum": [
+              "good",
+              "ok",
+              "warn",
+              "bad"
+            ],
+            "type": "string"
+          },
+          "value": {
+            "type": "number"
+          }
+        },
+        "required": [
+          "metric",
+          "name",
+          "value",
+          "display",
+          "band",
+          "tone",
+          "read",
+          "target",
+          "segment",
+          "source"
+        ],
+        "type": "object"
+      },
+      "type": "array"
+    },
+    "bookingUrl": {
+      "type": "string"
+    },
+    "calculator": {
+      "description": "Slug of the interactive calculator on rahuldsarker.co",
+      "type": "string"
+    },
+    "compact": {
+      "type": "boolean"
+    },
+    "currency": {
+      "type": [
+        "string",
+        "null"
+      ]
+    },
+    "inputs": {
+      "additionalProperties": {},
+      "propertyNames": {
+        "type": "string"
+      },
+      "type": "object"
+    },
+    "kind": {
+      "const": "calculator",
+      "type": "string"
+    },
+    "metrics": {
+      "description": "Every \"Label: value\" line of the result; value is the first number on the line",
+      "items": {
+        "additionalProperties": false,
+        "properties": {
+          "display": {
+            "type": "string"
+          },
+          "label": {
+            "type": "string"
+          },
+          "unit": {
+            "anyOf": [
+              {
+                "enum": [
+                  "currency",
+                  "x",
+                  "%",
+                  "months"
+                ],
+                "type": "string"
+              },
+              {
+                "type": "null"
+              }
+            ]
+          },
+          "value": {
+            "type": [
+              "number",
+              "null"
+            ]
+          }
+        },
+        "required": [
+          "label",
+          "value",
+          "unit",
+          "display"
+        ],
+        "type": "object"
+      },
+      "type": "array"
+    },
+    "notes": {
+      "items": {
+        "type": "string"
+      },
+      "type": "array"
+    },
+    "title": {
+      "type": "string"
+    },
+    "tool": {
+      "description": "The calculator tool that produced this result",
+      "type": "string"
+    },
+    "url": {
+      "type": "string"
+    }
+  },
+  "required": [
+    "kind",
+    "tool",
+    "title",
+    "calculator",
+    "url",
+    "bookingUrl",
+    "currency",
+    "compact",
+    "inputs",
+    "metrics",
+    "notes",
+    "benchmarks"
+  ],
+  "type": "object"
+}

First observedSep 29, 2026

TDQS

A3.5/5.0

Behavior3/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already declare readOnly, idempotent, non-destructive, closed-world behavior, so the safety profile is covered. The description adds that scoring is weighted across eight dimensions, but nothing about how the score is computed, the yes/partial/no scale, or what happens with omitted optional inputs. With annotations carrying the behavioral load, this is adequate but thin.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Two sentences, purpose front-loaded, no redundant restatement of the title. The second sentence is a promotional link to an external full version rather than operative guidance, which slightly dilutes the value but costs little space.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

With an output schema present, annotations covering the safety profile, and complete per-parameter documentation, the description only needs to establish purpose — which it does. It stops short of explaining the scoring scale or aggregation, so it is not fully self-contained, but nothing required to invoke the tool correctly is missing.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 100% and each of the eight required enums already documents its own weight, so the schema does the heavy lifting. The description's 'eight weighted dimensions' aligns with but does not enrich the parameter documentation. Baseline 3 applies when the schema is self-sufficient.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose4/5

Does the description clearly state what the tool does and how it differs from similar tools?

States a specific verb and resource: scoring Google Tag Manager container health across eight weighted dimensions of tag hygiene, consent, and reconciliation. It is clearly distinguishable from the many revenue/ROI calculators among its siblings, though it never names a sibling or states an explicit boundary.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines3/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

Usage is only implied — an agent can infer this is for auditing a GTM container setup. There is no statement of when to choose this versus the related audit-style siblings (tech_stack_duplication_inspector, utm_generator_and_validation_helper), nor any prerequisites or exclusions.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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