Email Marketing ROI Calculator
email_marketing_roi_calculatorEstimate monthly revenue, ROI, revenue per email and revenue per subscriber from an email programme, in ecommerce or B2B pipeline mode. See the full version at https://rahuldsarker.co/calculators/email-marketing-roi-calculator
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| openPct | Yes | Open rate, as a percentage | |
| currency | No | ISO 4217 code for money in the result, e.g. "USD", "INR", "EUR", "GBP". Omit to show plain numbers. | |
| listSize | Yes | Subscribers on the list | |
| toolCost | Yes | Email tool cost per month | |
| peopleCost | Yes | People cost per month for the programme | |
| winRatePct | No | B2B only: win rate on that pipeline, as a percentage. Omit for ecommerce. | |
| conversionPct | Yes | Conversion rate of clicks, as a percentage | |
| clickToOpenPct | Yes | Click-to-open rate, as a percentage | |
| emailsPerMonth | Yes | Emails sent to the list per month | |
| valuePerConversion | Yes | Average order value (ecommerce) or pipeline value per conversion (B2B) |
Output Schema
| Name | Required | Description | Default |
|---|---|---|---|
| url | Yes | ||
| kind | Yes | ||
| tool | Yes | The calculator tool that produced this result | |
| notes | Yes | ||
| title | Yes | ||
| inputs | Yes | ||
| compact | Yes | ||
| metrics | Yes | Every "Label: value" line of the result; value is the first number on the line | |
| currency | Yes | ||
| benchmarks | Yes | Rule-of-thumb verdicts for the headline numbers | |
| bookingUrl | Yes | ||
| calculator | Yes | Slug of the interactive calculator on rahuldsarker.co |