Benchmark a marketing or SaaS metric
benchmark_metricSay whether a number is good: returns the band (e.g. "Healthy", "Below target"), the target range and what it means, for LTV:CAC, CAC payback, churn, NRR, GRR, Rule of 40, Magic Number, burn multiple, quick ratio, gross margin, ROAS, conversion rate, marketing budget % of revenue and NPS. Rules of thumb, not guarantees.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| value | Yes | The value to judge | |
| metric | Yes | Which metric. Percent metrics take percentages (e.g. 3 for 3%); ratios take the multiple (e.g. 3.2) | |
| segment | No | Customer segment, for payback, churn and NRR (default smb) | |
| grossMarginPct | No | Gross margin %, for ROAS: the verdict then uses break-even ROAS |