Skip to main content
Glama

Apple Search Ads MCP by Nova (CIVAI)

update_targeting_keyword

Update bid, status, or text on an existing targeting keyword.

Input Schema

NameRequiredDescriptionDefault
keyword_idYesKeyword ID.
ad_group_idNoAd group ID.
campaign_idNoCampaign ID.
keyword_textYesKeyword text.
keyword_statusNoACTIVE or PAUSED.
keyword_bid_amountNoMax CPT bid.
keyword_match_typeNoEXACT or BROAD.
notification_messageNoShort user-facing sentence for this action if the follow-up reply fails. Plain text only; do not mention template syntax or variable names.

Schema Changelog

Changes observed during successful MCP inspections.

  1. First observed

TDQS

B3.1/5.0
Behavior2/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

No annotations are provided, so the description carries the full behavioral burden. It says 'update' but does not disclose whether omitted fields are preserved, whether the update is partial or full-replace, permission requirements, or reversibility — significant gaps for a mutation tool.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

A single tight sentence with the resource and mutable fields front-loaded. No wasted words, though it is arguably too terse given the tool's complexity.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness2/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

With 8 parameters, no annotations, and no output schema, the description is under-specified: it lists three updatable fields while the schema exposes match type and ids, and it never clarifies partial-update semantics or what the tool returns.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 100%, so the baseline is 3. The description only highlights bid/status/text and says nothing about match_type, the id scoping params, or the notification_message fallback behavior, adding little beyond the schema.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose4/5

Does the description clearly state what the tool does and how it differs from similar tools?

States a specific verb (Update) and resource (targeting keyword) and names the updatable facets (bid, status, text). It is clearly distinct from delete_targeting_keyword and add_targeting_keywords, though it does not explicitly name those siblings as alternatives.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines3/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The phrase 'on an existing targeting keyword' implies this is the mutation path for already-created keywords, but there is no explicit when-to-use vs add_targeting_keywords/delete_targeting_keyword guidance or any stated preconditions.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

Try in Browser

Glama MCP Gateway

Add one secure layer between your agents and this server.

Resources