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Apple Search Ads MCP by Nova (CIVAI)

delete_targeting_keyword

Delete a targeting keyword from an ad group.

Input Schema

NameRequiredDescriptionDefault
keyword_idYesKeyword ID to delete.
ad_group_idNoAd group ID.
campaign_idNoCampaign ID.
notification_messageNoShort user-facing sentence for this action if the follow-up reply fails. Plain text only; do not mention template syntax or variable names.

Schema Changelog

Changes observed during successful MCP inspections.

  1. First observed

TDQS

C2.9/5.0
Behavior2/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

No annotations are provided, so the description carries the full burden for a destructive operation, yet it says nothing about irreversibility, required permissions, whether historical stats are retained, or what notification_message is used for. For a delete tool with zero annotation coverage this is a significant gap.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

A single front-loaded sentence with no filler, which is efficient. The brevity works against it slightly since nothing else is communicated, but there is no wasted text.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness2/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

A destructive tool with no annotations, no output schema, and four parameters (including an unusual notification_message fallback field) needs more than one sentence. Missing coverage of irreversibility, side effects, and the notification_message behavior leaves the agent under-informed.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 100%, so all four parameters already have documented meaning and the baseline is 3. The description adds no syntax, format, or cross-parameter semantics beyond the schema.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose4/5

Does the description clearly state what the tool does and how it differs from similar tools?

States a specific verb and resource ('Delete a targeting keyword from an ad group'), which clearly separates it from add_targeting_keywords, update_targeting_keyword, and list_targeting_keywords in the sibling set. It stops short of naming those alternatives explicitly, but the operation is unambiguous.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines2/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

There is no guidance on when to use this instead of update_targeting_keyword or how to find a keyword_id first (e.g., via list_targeting_keywords). No prerequisites or preconditions are stated.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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