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Apple Search Ads MCP by Nova (CIVAI)

create_ad_group

Create ad group under campaign_id.

Input Schema

NameRequiredDescriptionDefault
campaign_idNoCampaign ID (or use created_campaign_id from create_campaign).
ad_group_nameYesAd group name (required).
default_bid_amountNoDefault max CPT bid (default 1.00).
notification_messageNoShort user-facing sentence for this action if the follow-up reply fails. Plain text only; do not mention template syntax or variable names.
ad_group_create_statusNoPAUSED or ENABLED (default PAUSED).
automated_keywords_opt_inNotrue/false for Search Match (default false).

Schema Changelog

Changes observed during successful MCP inspections.

  1. First observed

TDQS

C2.8/5.0
Behavior2/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

No annotations are provided, so the description carries the full burden of behavioral disclosure. It only implies a write operation through 'Create' and says nothing about default paused status, permissions, side effects, or what happens on failure.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness3/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is a single sentence with no wasted words and is front-loaded. However, it is so terse that it omits necessary context, making it under-specified rather than optimally concise.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness2/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

For a mutation tool with six parameters and no annotations or output schema, the description is incomplete. It does not explain defaults (e.g., PAUSED status), required campaign existence, or the effect of the creation.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 100%, so the schema already documents all six parameters in detail. The description mentions campaign_id but adds no syntax, constraints, or meaning beyond what the schema provides, so the baseline of 3 applies.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose4/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description states a specific verb and resource: 'Create ad group.' It also names the parent campaign, making the operation clear. However, it does not differentiate this creation tool from siblings such as create_campaign, update_ad_group, or list_ad_groups.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines2/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description gives no guidance on when to use this tool versus alternatives. It does not state prerequisites such as the campaign existing or how this differs from duplicate_campaign or update_ad_group.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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