Google Ads: set device bid adjustment
set_device_bid_adjustmentSets a bid adjustment for a specific device type on a campaign.
Use this to increase or decrease bids for Mobile, Desktop, or Tablet
devices, or to exclude a device entirely with bid_modifier=0.
Args:
customer_id: The Google Ads customer ID (numbers only, no hyphens).
campaign_id: The ID of the campaign.
device_type: Device type. One of: MOBILE, DESKTOP, TABLET.
bid_modifier: Bid adjustment as a multiplier.
0.0 = -100% (exclude device entirely).
0.5 = -50% bid reduction.
1.0 = no adjustment (0%).
1.5 = +50% bid increase.
Range: 0.0 to 10.0.
Returns:
Dictionary with the updated criterion and confirmation message.Tools revision: 5c9bea8f.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| campaign_id | Yes | ||
| customer_id | Yes | ||
| device_type | Yes | ||
| bid_modifier | Yes |
Output Schema
| Name | Required | Description | Default |
|---|---|---|---|
| result | Yes |