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Google Ads and Analytics: explain the conversion gap

explain_conversion_gap
Read-onlyIdempotent

Explain why Google Ads and Analytics report different conversion counts for the same dates. Reads each Ads conversion action's window, counting and attribution, both date bases, the Analytics property's attribution model, lookback windows and export scope, and the key events credited to this account. Names each cause, sized where measurable, and the unexplained rest. Read-only.

Tools revision: 5c9bea8f.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
detailNosummary
renderNoboth
end_dateNo
ga4_eventNo
start_dateNo
customer_idYes
ga4_propertyNo
conversion_action_idNo

Output Schema

TableJSON Schema
NameRequiredDescriptionDefault
resultYes

Schema Changelog

Changes observed during successful MCP inspections.

  1. First observed

TDQS

B3.4/5.0
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already declare readOnlyHint, idempotentHint, and destructiveHint=false, so the safety profile is covered. The description adds valuable behavioral context by listing what it reads—conversion action windows, counting and attribution, date bases, Analytics attribution model, lookback windows, export scope—and what output themes it reports, including named causes and unexplained remainder.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is front-loaded and mostly efficient: purpose first, then data sources read, then output content. The trailing 'Tools revision' line is non-functional noise, preventing a perfect conciseness score.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness3/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

The description explains the analytical purpose and much of the underlying behavior, and an output schema exists so return values need not be detailed. However, for an 8-parameter read tool with 0% schema description coverage, it leaves parameter meaning and usage routing substantially incomplete.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters2/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 0% across 8 parameters, and the description does not explain any parameter semantics. It implies concepts like dates, conversion actions, and Analytics properties, but does not clarify customer_id, detail, render, ga4_event, conversion_action_id, or date-format expectations beyond the schema titles.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose4/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description gives a specific verb and resource: explain why Google Ads and Analytics report different conversion counts for the same dates. It clearly frames the task, but it does not explicitly distinguish this from nearby siblings such as conversion_setup_audit or ga4_get_attribution_settings.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines3/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

Usage is implied by the 'same dates' discrepancy context, but the description gives no explicit when-to-use/when-not guidance and does not point agents to or away from alternative tools for attribution or conversion setup checks.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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