Google Ads and Analytics: explain the conversion gap
explain_conversion_gapExplain why Google Ads and Analytics report different conversion counts for the same dates. Reads each Ads conversion action's window, counting and attribution, both date bases, the Analytics property's attribution model, lookback windows and export scope, and the key events credited to this account. Names each cause, sized where measurable, and the unexplained rest. Read-only.
Tools revision: d80f65c0.
Tool call template
Replace each placeholder with a value matching the input schema. Only required parameters are included; add optional parameters as needed.
{
"id": 1,
"jsonrpc": "2.0",
"method": "tools/call",
"params": {
"arguments": {
"customer_id": "<customer_id>"
},
"name": "explain_conversion_gap"
}
}Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| detail | No | summary | |
| render | No | both | |
| end_date | No | ||
| ga4_event | No | ||
| start_date | No | ||
| customer_id | Yes | ||
| ga4_property | No | ||
| conversion_action_id | No |
Output Schema
| Name | Required | Description | Default |
|---|---|---|---|
| result | Yes |