Google Ads: find negative keywords in search terms
analyze_search_termsGroup the last 30 days of search terms into negative-keyword candidates by theme: informational, job-seeker, free-intent, competitor, this workspace's never-show-for list, and searches in a language other than the saved profile language (none saved: a writing system other than their campaign's, no call). Returns one ready-to-run add_negative_keywords call per theme. Never proposes broad-match negatives. Read-only.
Tools revision: d80f65c0.
Tool call template
Replace each placeholder with a value matching the input schema. Only required parameters are included; add optional parameters as needed.
{
"id": 1,
"jsonrpc": "2.0",
"method": "tools/call",
"params": {
"arguments": {
"customer_id": "<customer_id>"
},
"name": "analyze_search_terms"
}
}Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| days | No | ||
| detail | No | summary | |
| render | No | both | |
| themes | No | ||
| min_clicks | No | ||
| customer_id | Yes | ||
| max_findings | No |
Output Schema
| Name | Required | Description | Default |
|---|---|---|---|
| result | Yes |