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Honeyfield Marketing MCP

Google Ads: Add negative keyword

ads_add_negative_keyword

Negatives Keyword zu einer Kampagne hinzufügen (blockiert Suchanfragen). match_type: EXACT (Default), PHRASE oder BROAD. EXACT blockiert genau diese Suche; PHRASE jede Suche, die die Wortfolge enthält; BROAD jede Suche mit allen Wörtern in beliebiger Reihenfolge — PHRASE/BROAD nur bewusst wählen und dem Nutzer vor dem Anlegen nennen, sie blockieren schnell relevante Suchen. Legt ein kampagneneigenes Negative an — für mehrere Kampagnen ads_manage_shared_negative_list, kontoweit ads_manage_account_negatives verwenden. workspace: Slug des Kunden-Workspace (optional bei nur einem Workspace).

Input Schema

NameRequiredDescriptionDefault
keywordYes
workspaceNo
match_typeNoEXACT
campaign_idYes

Output Schema

NameRequiredDescriptionDefault

No arguments

Schema Changelog

Changes observed during successful MCP inspections.

  1. First observed

TDQS

A4.3/5.0
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already mark this as a non-destructive mutation with open-world behavior. The description adds meaningful context beyond that: it explains that the keyword blocks searches, details how EXACT/PHRASE/BROAD affect matching, warns that broad match types can block relevant searches, and clarifies that the negative is campaign-owned.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The purpose is front-loaded, and the subsequent match-type explanation, warning, alternatives, and workspace note all earn their place. It is dense but not redundant.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

An output schema exists, so return values need not be described. The description covers the main behavioral risks, match-type semantics, workspace handling, and sibling alternatives; the main remaining gap is keyword format guidance.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 0%, so the description must compensate. It extensively explains the match_type values and notes that workspace is optional for single-workspace accounts, but it does not explain keyword formatting or add much detail about campaign_id.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description states a specific verb and resource: adding a negative keyword to a campaign, with the effect of blocking search queries. It also distinguishes campaign-level negatives from shared and account-level negatives by naming the relevant alternative tools.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines5/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

It explicitly says when to use this tool (campaign-owned negative keywords) and when to use alternatives for multiple campaigns or account-wide negatives. It also warns that PHRASE and BROAD should only be chosen deliberately and disclosed to the user before creation.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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