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Brand Colour Collision Check

brand_collision
Read-only

Can this brand own this colour against these competitors in this market? Input: brand hex, brand name, competitor hexes and names, market, region. Returns CIEDE2000 distance to each competitor, archive context for each colour, a distinctiveness score (0-100), an ownership verdict (strong/viable/contested/collision), a plain-English verdict summary, and a strategic recommendation. Use before committing to a brand colour in a competitive market. Replaces manual colour distance checks and competitor palette analysis.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
marketNoMarket context e.g. 'UK luxury food retail'
regionNoRegion code e.g. 'GB', 'UAE', 'JP'
brand_hexYesBrand hero colour hex e.g. '#D4A829'
brand_nameNoBrand name e.g. 'Fortnum and Mason'
competitor_hexesNoList of competitor hex colours
competitor_namesNoCompetitor names matching hex order
competitor_provenanceNoWhere each competitor colour came from, positionally aligned to competitor_hexes. Only a verified value moves the distinctiveness score; an estimated or unverified one is kept as a QUALITATIVE comparison instead. Never invent a hex to fill a gap -- omit the competitor's colours and name them qualitatively. Omit this array entirely and the numbers are computed as before, with every competitor labelled 'unverified'.

Output Schema

TableJSON Schema
NameRequiredDescriptionDefault

No arguments

TDQS

A4.2/5.0
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already carry readOnlyHint=true, and the description is consistent with a pure analysis tool. It adds genuine behavioral detail beyond the annotation: the verdict taxonomy (strong/viable/contested/collision), the 0-100 distinctiveness scale, and the fact that it consults archive context per colour. The provenance-based scoring caveat lives in the schema rather than the description, but the description discloses the core analytic behavior well.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Three sentences with zero filler: purpose question, input summary, output list, usage timing, and replacement value. Dense but readable, and the most decision-relevant information (what it returns, when to use it) is front-loaded before the output enumeration.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

For a complex tool with 7 parameters and an output schema, the description covers the essentials: purpose, inputs, outputs, and when to invoke. The presence of an output schema relieves the description of explaining return-value structure. Minor gaps: the meaning of 'archive context for each colour' is opaque, and the verified-vs-estimated provenance behavior is only in the schema — an agent reading only the description would miss a key scoring caveat.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 100%, so the schema already documents all 7 parameters with examples (e.g., '#D4A829', 'UK luxury food retail', provenance enums). The description restates the input set at a summary level but adds no new semantic information beyond the schema. Baseline 3 is correct since the schema carries the full burden.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

Opens with a purpose-framing question ('Can this brand own this colour against these competitors in this market?') that captures the exact job. Enumerates concrete inputs and outputs (CIEDE2000 distance, distinctiveness score, ownership verdict) that clearly differentiate it from sibling tools like colour_compare or colour_metrics — this is an ownership/strategy assessment, not a numeric comparison.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

Provides explicit timing guidance: 'Use before committing to a brand colour in a competitive market.' Also states it 'replaces manual colour distance checks and competitor palette analysis,' which frames the decision context. However, it never names a sibling alternative or states when NOT to use it (e.g., when only raw CIEDE2000 numbers are needed), so it stops short of full exclusion guidance.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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TDQS

A3.7/5.0
Disambiguation2/5

Multiple tool clusters have unclear boundaries: colour_passport, colour_dna, colour_metrics, and colour_cultural_risk overlap heavily; palette_extract, extract_image_colours, image_palette, and ingest_image cover similar image-colour extraction territory; and compound tools like design_session, image_brief, session_brief, and archive_report_brief duplicate chains of component tools. The descriptions are detailed and occasionally state 'use this instead of X', but an agent still faces many near-duplicate choices.

Naming Consistency3/5

Names are consistently snake_case and often use domain prefixes (colour_, palette_, archive_, brand_, accessibility_), but verb placement is mixed: some are verb_noun (extract_image_colours, query_hex, style_match), others are noun_verb (colour_dna, palette_generate, brand_audit), and a few standalone names (ui_states, tool_guide, meta_capabilities) don't fit either pattern. The convention is readable but not uniform.

Tool Count1/5

At 88 tools, this is far beyond the reasonable well-scoped range and exceeds the 50+ extreme mismatch threshold. Many tools are compound wrappers that consolidate chains of simpler tools, adding redundancy and cognitive load rather than genuine coverage.

Completeness5/5

For the apparent domain, the tool surface is extremely comprehensive: colour extraction, analysis, naming, accessibility, cultural/provenance research, palette generation, brand systems, interior design, ecommerce copy, image briefs, project lifecycle, exports, and diagnostic tools are all present. Persistent objects have list/get/versions/delete/export support, so there are no obvious dead ends.

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