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Import brand

import_brand

Make a new brand kit from the company's website: reads its home page and stylesheets for colours, fonts and logo, writes the voice and DNA notes from its copy, and adds its Google fonts. Look the kit over with get_brand and fix what's off with save_brand.

Tool call template

Replace each placeholder with a value matching the input schema. Only required parameters are included; add optional parameters as needed.

{
  "id": 1,
  "jsonrpc": "2.0",
  "method": "tools/call",
  "params": {
    "arguments": {
      "url": "<url>"
    },
    "name": "import_brand"
  }
}

Input Schema

NameRequiredDescriptionDefault
urlYesthe website, e.g. "acme.com" or "https://acme.com/shop"
nameNothe kit's name, if not the brand's as the site writes it
projectIdNoProject to act on (default: the open one)
useInProjectNoalso make it the project brand (default true)

Schema Changelog

Changes observed during successful MCP inspections.

  1. First observed

TDQS

A4.2/5.0
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations only declare the write/safety profile (readOnlyHint=false, destructiveHint=false), and the description adds real behavioral detail beyond them: it crawls the home page and stylesheets, derives colours/fonts/logo, synthesises voice and DNA notes from copy, and attaches Google fonts. What it does not disclose is failure behaviour when the site is unreachable or yields no assets, nor whether an existing kit is replaced. Note also that fetching an arbitrary website is arguably an external-world read while openWorldHint is false, a tension worth being aware of.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Front-loaded with the action, then each clause adds a distinct, useful fact (what is read, what is written, what is added), followed by a short workflow pointer. No sentence is padding, and the whole thing is two sentences.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

For a creation tool with no output schema, a fully specified schema and annotations covering safety, the description is nearly sufficient: the agent knows the source, the artefacts produced and the next steps. Remaining gaps are edge-case behaviour (unreachable site, partial extraction, whether an existing kit is overwritten) rather than core calling information.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 100%, so every parameter is already documented, and the description only implicitly explains url as the source site. It says nothing about name (override versus site-derived default), projectId, or useInProject, so it adds little meaning beyond the schema; baseline 3 applies.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

"Make a new brand kit from the company's website" gives a specific verb (create a kit) plus the source, and the following clauses enumerate exactly what is produced: colours, fonts, logo, voice and DNA notes, Google fonts. It is clearly distinguishable from get_brand, save_brand, list_brands and delete_brand, which the description names or implies.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The second sentence routes the agent through the intended follow-up workflow: review with get_brand, then correct with save_brand. That is concrete when-to-use-next guidance tied to named siblings, but there is no statement of when not to use it (e.g. an existing kit that should simply be edited with save_brand, or a site with no usable assets).

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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