create_brand
Add a competitor or a non-competing entity to track in AI answers. If the name is already in the suggestion queue, that suggestion is approved/revived instead (keeping its mention history); an existing tracked brand with the same name fails with CONFLICT. Defaults to competitor. Entities retain mention history but are excluded from default competitor comparisons. The own brand is fixed.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| name | Yes | Brand or entity name | |
| type | No | Classification; entity is not a direct competitor | |
| color | No | Hex color, e.g. "#3b82f6" (note: brand colors are hex; TAG colors are named) | |
| status | No | 'active' (tracked, default) or 'hidden' (not tracked, blocks re-detection) | |
| domains | No | Domains owned by the brand, e.g. "acme.com" (URLs are normalized to domains) | |
| useRegex | No | Enable regex matching mode | |
| nameRegex | No | Advanced: regex for name matching | |
| workspaceId | Yes | Workspace ID — get the list from the list_workspaces tool | |
| trackedNames | No | Additional name aliases matched in AI answers |