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List Campaigns

list_campaigns
Read-onlyIdempotent

List campaigns on one connected ad platform: ids, names, status. Read-only.

Input Schema

NameRequiredDescriptionDefault
filtersNooptional, e.g. {"status": "ACTIVE"}.
platformYesone of google_ads, meta_ads, bing_ads, linkedin_ads, tiktok_ads, pinterest_ads, reddit_ads, twitter_ads, taboola, outbrain, openai_ads, dv360.
account_idNothe ad account (DV360: advertiser, Outbrain: marketer). Needed when the company has several.

Output Schema

NameRequiredDescriptionDefault
resultYes

Schema Changelog

Changes observed during successful MCP inspections.

  1. Added

TDQS

A3.6/5.0
Behavior3/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already declare readOnlyHint, idempotentHint, destructiveHint=false and openWorldHint, so 'Read-only' adds nothing. What the description does contribute is the single-platform scoping constraint and a hint at the returned fields, which is modest added context, with no mention of pagination or result limits.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Two short sentences, front-loaded with the core action and capped by the safety note. No filler.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

An output schema exists so return values need not be explained, and all three parameters are documented. Only minor gaps remain, such as pagination behavior and what an empty result means.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 100%, so platform, account_id and filters are already explained well (including DV360/Outbrain account mapping). The description adds no filter syntax or semantics beyond what the schema states, so baseline 3 applies.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose4/5

Does the description clearly state what the tool does and how it differs from similar tools?

States a specific verb and resource ('List campaigns') plus the returned fields (ids, names, status) and the scope ('one connected ad platform'). It distinguishes itself implicitly from list_ads/list_ad_sets by naming campaigns, but never explicitly routes away from query_campaign_performance.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines3/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

Usage is only implied: you list campaigns on a chosen platform. There is no statement of when to prefer this over query_campaign_performance (metrics) or get_account_context, and no exclusions or prerequisites are given.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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