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Creative Performance Report (Meta Ads)

creative_report
Read-only

Meta Ads performance per CREATIVE: every ad with its creative (title, text, thumbnail) and metrics (spend, impressions, reach, frequency, clicks, CTR, CPC, conversions, conversions_by_action, CPA, ROAS), sorted by spend.

Input Schema

NameRequiredDescriptionDefault
limitNomax creatives returned (default 50, by spend).
end_dateYesYYYY-MM-DD
account_idNoMeta ad account override; omit for the workspace default.
start_dateYesYYYY-MM-DD
conversion_eventsNoaction types to count as conversions, summed; same as query_campaign_performance. Default: purchases.

Output Schema

NameRequiredDescriptionDefault
resultYes

Schema Changelog

Changes observed during successful MCP inspections.

  1. First observed

TDQS

B3.2/5.0
Behavior3/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already declare readOnlyHint=true, openWorldHint=true, and destructiveHint=false, covering the safety profile. The description adds useful context that it returns creative details and a specific set of metrics, but does not disclose pagination, rate limits, or result size behavior beyond the limit param. With annotations covering safety, a 3 is appropriate.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

A single, front-loaded sentence that efficiently lists the key creative fields and metrics. The metric list is long but each item is informative and earns its place. No redundant sentences.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given the output schema exists, the description need not explain return values, and it clearly states the granularity (per creative) and metrics. The main gap is the lack of explicit usage guidance versus query_campaign_performance, but the description is otherwise complete for a read-only reporting tool.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 100%, so all five parameters are fully documented in the schema. The description adds no additional parameter semantics beyond what the schema provides. Baseline 3 is correct when the schema does the heavy lifting.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose4/5

Does the description clearly state what the tool does and how it differs from similar tools?

States a specific verb ('report') and resource ('Meta Ads performance per CREATIVE'), and lists the exact creative fields and metrics returned. It implicitly distinguishes from campaign-level siblings via 'per CREATIVE', but does not explicitly name or contrast with query_campaign_performance.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines2/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

No guidance on when to use this tool versus alternatives like query_campaign_performance, nor any prerequisites or exclusions. The only usage hint is that results are sorted by spend, which is not about tool selection.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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