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Creative Performance Report (Meta Ads)

creative_report
Read-only

Meta Ads performance per CREATIVE: every ad with its creative (title, text, thumbnail) and metrics (spend, impressions, reach, frequency, clicks, CTR, CPC, conversions, conversions_by_action, CPA, ROAS), sorted by spend.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
limitNomax creatives returned (default 50, by spend).
end_dateYesYYYY-MM-DD
account_idNoMeta ad account override; omit for the workspace default.
start_dateYesYYYY-MM-DD
conversion_eventsNoaction types to count as conversions, summed; same as query_campaign_performance. Default: purchases.

Output Schema

TableJSON Schema
NameRequiredDescriptionDefault
resultYes

Schema Changelog

Changes observed during successful MCP inspections.

  1. First observed

TDQS

B3.2/5.0
Behavior3/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already declare readOnlyHint and openWorldHint, so the safety profile is covered. The description adds useful behavior (rows sorted by spend, default limit of 50 by spend) but says nothing about pagination, rate limits, or freshness of the data.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

A single front-loaded sentence that names the resource and scope before listing contents. The long metric parenthetical is dense but each item is informative rather than filler.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

An output schema exists, so return values need not be described, and required dates plus defaults are handled by the schema. For a read-only reporting tool this is largely complete, with only pagination or data-freshness notes missing.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 100%, so all five parameters are already documented in the schema, including the date format, account override, and conversion_events default. The description's metric enumeration adds framing but no new parameter-level semantics, so the baseline 3 applies.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose4/5

Does the description clearly state what the tool does and how it differs from similar tools?

States a specific resource (Meta Ads creative-level performance) and enumerates exactly what each row contains: creative fields plus a full metric list, sorted by spend. This clearly delineates it from the campaign-level sibling, though it never names that sibling explicitly.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines2/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

No when-to-use or when-not guidance is given. The only routing hint is the passing remark that conversion_events behaves the same as in query_campaign_performance, which implies a relationship but never states the condition for choosing one report over the other.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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