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gsc_insights

Read-onlyIdempotent

Derived analyses over your Search Console data: keyword cannibalization, brand vs non-brand split, CTR outliers (pages under-earning their position), rich-result appearance performance, 16-month seasonality verdicts, and sitemap health. Analyses read your captured Search Console history (finalized weekly), so verdicts lag live Google by a few days. Use gsc_performance for raw metrics; use this for the diagnosis layer. Already scoped to the connected workspace and its site; call directly, no domain or site parameter is needed. Cost: FREE - reads your connected/stored data, no AI credits.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
daysNoLook-back window in days (7-90, default 28).
actionYesWhich operation to run. cannibalization (queries split across competing pages); brand_split (brand vs non-brand performance); ctr_outliers (pages under-earning their position (title/meta candidates)); search_appearance (rich results / enhanced appearance breakdown); seasonality (16-month YoY verdict: real change vs seasonal dip); sitemaps (sitemap errors, warnings, pending, staleness).
brandTermsNobrand_split only: brand words/variants, lowercase. Defaults to the domain name.
user_intentNoOptional: one short sentence describing what the user is ultimately trying to achieve with this request. Used by SEOmatic to tailor answers and improve the product; never required.
minImpressionsNocannibalization/ctr_outliers: minimum impression volume to judge (defaults 100/200).

Output Schema

TableJSON Schema
NameRequiredDescriptionDefault

No arguments

Schema Changelog

Changes observed during successful MCP inspections.

  1. Added

TDQS

A4.3/5.0
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already declare readOnlyHint, openWorldHint, idempotentHint, and destructiveHint=false, so the safety profile is covered. The description adds genuine context beyond that: the weekly-finalization lag, the cost implication (FREE, no AI credits), and the fact it reads stored/connected data. No contradiction with the annotations. Minor gap: it doesn't disclose that different actions return different output shapes, but the output schema absorbs that.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is dense but efficient: the analysis list is front-loaded, followed by scoping, sibling routing, and cost. Every sentence earns its place, and the cost/staleness notes would be missed if omitted. It is longer than the calibration minimal, but for a six-action dispatch tool the length is justified.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given a moderate-complexity dispatch tool with six actions, rich annotations, 100% schema coverage, and a present output schema, the description covers the essentials: what it computes, data freshness, scoping, cost, and the sibling to use for raw metrics. Nothing an agent needs to invoke it correctly is missing. A 5 would require even more nuance (e.g., per-action output variance highlighted in prose).

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 100% and each parameter (action, days, brandTerms, user_intent, minImpressions) already carries a rich description, including per-action behavior inside the action enum values. The description adds little per-parameter detail beyond schema; its scoping note ('no domain or site parameter is needed') is useful but marginal. Baseline of 3 for full schema coverage is appropriate.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description names a specific resource (captured Search Console history) and enumerates all six derived analysis types (cannibalization, brand_split, CTR outliers, search_appearance, seasonality, sitemaps). It explicitly distinguishes itself from the sibling gsc_performance: 'Use gsc_performance for raw metrics; use this for the diagnosis layer.' An agent can tell exactly what this tool produces and how it differs from its neighbors.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines5/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

Gives an explicit alternative and selection condition ('Use gsc_performance for raw metrics; use this for the diagnosis layer'), which doubles as a when-not. It also flags the data-lag constraint ('finalized weekly... lag live Google by a few days') that should steer an agent away from using it when live data is required, and clarifies scoping so the agent knows no site/domain parameter is needed.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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