Rawa

Get creative insights

get_creative_insights

Read-onlyIdempotent

Use this when the user asks what kind of creative works for the brand: the creative features that lift paid click-through and organic engagement, its winning creatives, where its paid ads delivered, and how many competitors it watches on which ad channels (get_competitor_creative_mix reads their ads). The lifts, creatives and placements are per connected account, each on its own and never combined; pass account for one. Engagement rate is (likes + comments + shares + saves) / reach × 100 for organic posts.

Input Schema

Name	Required	Description
`account`	No	One connected account to read. Omit it for every connected analytics account; each comes back on its own, never combined.
`brandId`	No	A brand id from get_workspace or list_brands, or the brand's name. Omit it when the organization has a single brand.
`windowDays`	No	Reporting window in days. Defaults to 90.

Output Schema

Name	Required	Description
`accounts`	Yes	One entry per connected analytics account, never combined.
`windowDays`	Yes
`competitors`	Yes	Who the brand watches; get_competitor_creative_mix and list_competitor_ads read their ads.
`connectedPlatforms`	Yes

Schema Changelog

Changes observed during successful MCP inspections.

Changed8 schema fields changedNov 3, 2026

addedInput schema / properties / account

Added value: +{
+  "additionalProperties": false,
+  "description": "One connected account to read. Omit it for every connected analytics account; each comes back on its own, never combined.",
+  "properties": {
+    "accountId": {
+      "description": "The account's id, as a result's account.accountId names it.",
+      "maxLength": 200,
+      "minLength": 1,
+      "type": "string"
+    },
+    "platform": {
+      "description": "The account's platform, as a result's account.platform names it.",
+      "enum": [
+        "instagram",
+        "facebook",
+        "tiktok",
+        "meta_ads",
+        "linkedin",
+        "linkedin_ads",
+        "tiktok_ads",
+        "google_ads",
+        "snapchat_ads",
+        "shopify"
+      ],
+      "type": "string"
+    }
+  },
+  "required": [
+    "platform",
+    "accountId"
+  ],
+  "type": "object"
+}

addedOutput schema / properties / accounts

Added value: +{
+  "description": "One entry per connected analytics account, never combined.",
+  "items": {
+    "additionalProperties": false,
+    "properties": {
+      "account": {
+        "additionalProperties": false,
+        "description": "The connected account every number beside it belongs to.",
+        "properties": {
+          "accountId": {
+            "type": "string"
+          },
+          "accountName": {
+            "type": "string"
+          },
+          "platform": {
+            "type": "string"
+          }
+        },
+        "required": [
+          "platform",
+          "accountId",
+          "accountName"
+        ],
+        "type": "object"
+      },
+      "hasPerformanceData": {
+        "type": "boolean"
+      },
+      "organicEngagementLifts": {
+        "items": {
+          "additionalProperties": false,
+          "properties": {
+            "feature": {
+              "type": "string"
+            },
+            "liftPct": {
+              "type": "number"
+            },
+            "postsWith": {
+              "type": "number"
+            },
+            "postsWithout": {
+              "type": "number"
+            },
+            "value": {
+              "type": "string"
+            }
+          },
+          "required": [
+            "feature",
+            "value",
+            "liftPct",
+            "postsWith",
+            "postsWithout"
+          ],
+          "type": "object"
+        },
+        "type": "array"
+      },
+      "paidCtrLifts": {
+        "items": {
+          "additionalProperties": false,
+          "properties": {
+            "feature": {
+              "type": "string"
+            },
+            "liftPct": {
+              "type": "number"
+            },
+            "postsWith": {
+              "type": "number"
+            },
+            "postsWithout": {
+              "type": "number"
+            },
+            "value": {
+              "type": "string"
+            }
+          },
+          "required": [
+            "feature",
+            "value",
+            "liftPct",
+            "postsWith",
+            "postsWithout"
+          ],
+          "type": "object"
+        },
+        "type": "array"
+      },
+      "placements": {
+        "items": {
+          "additionalProperties": false,
+          "properties": {
+            "paidImpressions": {
+              "type": [
+                "number",
+                "null"
+              ]
+            },
+            "placement": {
+              "type": "string"
+            },
+            "roas": {
+              "type": [
+                "number",
+                "null"
+              ]
+            },
+            "spend": {
+              "type": [
+                "number",
+                "null"
+              ]
+            }
+          },
+          "required": [
+            "placement",
+            "paidImpressions",
+            "roas",
+            "spend"
+          ],
+          "type": "object"
+        },
+        "type": "array"
+      },
+      "topPaidCreatives": {
+        "items": {
+          "additionalProperties": false,
+          "properties": {
+            "aspectRatio": {
+              "type": [
+                "string",
+                "null"
+              ]
+            },
+            "creativeAssetId": {
+              "type": "string"
+            },
+            "paidImpressions": {
+              "type": [
+                "number",
+                "null"
+              ]
+            },
+            "roas": {
+              "type": [
+                "number",
+                "null"
+              ]
+            },
+            "spend": {
+              "type": [
+                "number",
+                "null"
+              ]
+            }
+          },
+          "required": [
+            "creativeAssetId",
+            "roas",
+            "spend",
+            "paidImpressions",
+            "aspectRatio"
+          ],
+          "type": "object"
+        },
+        "type": "array"
+      }
+    },
+    "required": [
+      "account",
+      "hasPerformanceData",
+      "paidCtrLifts",
+      "organicEngagementLifts",
+      "topPaidCreatives",
+      "placements"
+    ],
+    "type": "object"
+  },
+  "type": "array"
+}

removedOutput schema / properties / hasPerformanceData
```
Removed value: -{
-  "type": "boolean"
-}
```

removedOutput schema / properties / organicEngagementLifts

Removed value: -{
-  "items": {
-    "additionalProperties": false,
-    "properties": {
-      "feature": {
-        "type": "string"
-      },
-      "liftPct": {
-        "type": "number"
-      },
-      "postsWith": {
-        "type": "number"
-      },
-      "postsWithout": {
-        "type": "number"
-      },
-      "value": {
-        "type": "string"
-      }
-    },
-    "required": [
-      "feature",
-      "value",
-      "liftPct",
-      "postsWith",
-      "postsWithout"
-    ],
-    "type": "object"
-  },
-  "type": "array"
-}

removedOutput schema / properties / paidCtrLifts

Removed value: -{
-  "items": {
-    "additionalProperties": false,
-    "properties": {
-      "feature": {
-        "type": "string"
-      },
-      "liftPct": {
-        "type": "number"
-      },
-      "postsWith": {
-        "type": "number"
-      },
-      "postsWithout": {
-        "type": "number"
-      },
-      "value": {
-        "type": "string"
-      }
-    },
-    "required": [
-      "feature",
-      "value",
-      "liftPct",
-      "postsWith",
-      "postsWithout"
-    ],
-    "type": "object"
-  },
-  "type": "array"
-}

removedOutput schema / properties / placements

Removed value: -{
-  "items": {
-    "additionalProperties": false,
-    "properties": {
-      "paidImpressions": {
-        "type": [
-          "number",
-          "null"
-        ]
-      },
-      "placement": {
-        "type": "string"
-      },
-      "roas": {
-        "type": [
-          "number",
-          "null"
-        ]
-      },
-      "spend": {
-        "type": [
-          "number",
-          "null"
-        ]
-      }
-    },
-    "required": [
-      "placement",
-      "paidImpressions",
-      "roas",
-      "spend"
-    ],
-    "type": "object"
-  },
-  "type": "array"
-}

removedOutput schema / properties / topPaidCreatives

Removed value: -{
-  "items": {
-    "additionalProperties": false,
-    "properties": {
-      "aspectRatio": {
-        "type": [
-          "string",
-          "null"
-        ]
-      },
-      "creativeAssetId": {
-        "type": "string"
-      },
-      "paidImpressions": {
-        "type": [
-          "number",
-          "null"
-        ]
-      },
-      "roas": {
-        "type": [
-          "number",
-          "null"
-        ]
-      },
-      "spend": {
-        "type": [
-          "number",
-          "null"
-        ]
-      }
-    },
-    "required": [
-      "creativeAssetId",
-      "roas",
-      "spend",
-      "paidImpressions",
-      "aspectRatio"
-    ],
-    "type": "object"
-  },
-  "type": "array"
-}

changedOutput schema / required

Previous value: -[
-  "windowDays",
-  "connectedPlatforms",
-  "hasPerformanceData",
-  "paidCtrLifts",
-  "organicEngagementLifts",
-  "topPaidCreatives",
-  "placements",
-  "competitors"
-]New value: +[
+  "windowDays",
+  "connectedPlatforms",
+  "accounts",
+  "competitors"
+]

Changed1 schema field changedOct 29, 2026

changedInput schema / properties / brandId / description

Previous value: -"A brand id from get_workspace or list_brands. Omit it when the organization has a single brand."New value: +"A brand id from get_workspace or list_brands, or the brand's name. Omit it when the organization has a single brand."

First observedOct 23, 2026

TDQS

A4.1/5.0

Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already cover the read-only, idempotent, closed-world safety profile, and the description earns its keep by disclosing a key aggregation behavior: results are per connected account, each on its own and never combined, with the account parameter selecting one. It also spells out the engagement-rate formula, which is behavioral context the annotations cannot carry.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The usage trigger is front-loaded and the second sentence groups the returned artifacts compactly. The prose is dense, with a long mid-sentence list and a parenthetical, but almost every clause carries information rather than filler.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

An output schema exists, so return values need not be explained, and the description covers the trigger, per-account aggregation, the sibling boundary, and the engagement-rate definition. It leaves slight ambiguity about how windowDays interacts with the per-account breakdown, but overall it is sufficient to call the tool correctly.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 100%, so the schema already documents platform, accountId, brandId and the windowDays default. The description reinforces the per-account scoping semantics of 'account' but adds little beyond what the nested schema description and brandId note already state. Baseline 3 is appropriate when the schema does the heavy lifting.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description names a concrete payload: creative features that lift paid CTR and organic engagement, winning creatives, ad placements, and competitor/channel counts. It distinguishes itself from a named sibling by noting that get_competitor_creative_mix reads competitors' ads, so an agent can separate the two without opening either schema.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The opening clause gives an explicit trigger: 'Use this when the user asks what kind of creative works for the brand.' It also points to get_competitor_creative_mix for competitor ad content. It does not contrast with other analytics siblings like get_performance_overview or get_brand_analysis, so the routing guidance is clear but not exhaustive.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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