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Get brand identity

get_brand
Read-onlyIdempotent

A brand's identity: about, markets, voice, photography guidelines, colour palette, fonts, categories and logo URLs.

Input Schema

NameRequiredDescriptionDefault
brandIdNoA brand id from get_workspace or list_brands, or the brand's name. Omit it when the organization has a single brand.

Output Schema

NameRequiredDescriptionDefault
idYes
nameYes
aboutNo
fontsYes
goalsNo
logosYes
marketsNo
ctaStylesYes
brandVoiceNo
categoriesYes
industriesNo
websiteUrlNo
colorPaletteYes
photographyGuidelinesNo

Schema Changelog

Changes observed during successful MCP inspections.

  1. Changed1 schema field changed
    • changedInput schema / properties / brandId / description
      Previous value: -"A brand id from get_workspace or list_brands. Omit it when the organization has a single brand."New value: +"A brand id from get_workspace or list_brands, or the brand's name. Omit it when the organization has a single brand."
  2. First observed

TDQS

B3.2/5.0
Behavior3/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already declare readOnlyHint, idempotentHint, and destructiveHint=false, so safety is fully covered. The description contributes only a field inventory, which is largely redundant with the existing output schema; it says nothing about shape, failure modes, or whether missing sections are omitted or null.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

A single tight fragment with zero filler and the content list front-loaded. It would be stronger as a complete sentence with a verb, but nothing in it is wasted.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

For a simple read-only lookup with one optional, well-documented parameter and an existing output schema plus full annotations, the coverage of what data comes back is sufficient. Only the absence of sibling differentiation keeps it from a 5.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 100% and the schema already explains that brandId accepts an id from get_workspace/list_brands or a brand name and may be omitted for single-brand organizations. The description adds nothing beyond that, so the baseline 3 applies.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose4/5

Does the description clearly state what the tool does and how it differs from similar tools?

The fragment enumerates exactly what a caller receives (about, markets, voice, photography guidelines, colour palette, fonts, categories, logo URLs), which makes the resource unmistakable. It lacks an explicit verb such as 'returns' and never distinguishes itself from the similarly named sibling get_brand_analysis, so it falls short of a 5.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines2/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

There is no when-to-use or when-not-to-use guidance at all — no mention of how this differs from get_brand_analysis, get_workspace, or list_brands. The only usage-adjacent info (omit brandId for single-brand orgs) lives in the schema, not the description.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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