Channel performance
get_channelsSpend, revenue and ROAS per marketing channel (Meta, Google Ads, Klaviyo) over the whole period. QUOTE platform / platformRoas BY DEFAULT: each platform's own purchase claim, the figure Nuira's panels and recommendations use. Platform claims overlap (two platforms can claim one sale), so never add them up into store revenue. channels[].nuiraRevenue and nuiraRoas are Nuira's own attribution from Shopify touchpoints (measuredRevenue + modeledRevenue), a second opinion: quote them only when asked how Nuira attributes, and say so. previousPeriod.byChannel gives every one of these for the comparison period (previous by default, compare for last year). largestCampaign names a platform's campaign holding over half its claim, with roasWithout, the platform's ROAS without it. A channel with platform: null reported nothing — not zero. Optional from and to (inclusive YYYY-MM-DD, both or neither, never after today) read another span instead of the default period. A named month, a week or two dates the operator gave MUST be sent here: without them this reads the last 30 days, which is not that month.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| to | No | Last day of the span, inclusive, as YYYY-MM-DD; not after today. Send together with `from`, or omit both to read the default 30-day period. | |
| from | No | First day of the span, inclusive, as YYYY-MM-DD. Send together with `to`, or omit both to read the default 30-day period. | |
| compare | No | What to compare the span with: previous (default, the same number of days just before), yoy (the same dates last year) or yoyWeekday (52 weeks back, the same weekdays — use it for natural Monday–Sunday weeks or whenever the operator says 'last year' over weeks). | |
| compareTo | No | Last day of the named comparison period, YYYY-MM-DD. | |
| compareFrom | No | First day of a NAMED comparison period, YYYY-MM-DD, with compareTo. For 'September with October': from/to October, compareFrom/compareTo the whole of September. Takes the place of compare. |