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get_brand_dna

Read-onlyIdempotent

Get this workspace's Brand DNA: brand_name, brand_kind, overview, tagline, offer, features, products, audience, palette, logos, plus checks: what to fix before rendering (thin Brand DNA, a typed accent the brand's own work does not use). Call right after get_account; fix thin DNA first with update_brand_dna and upload_product_screen, or ask the human for the site. Not Brand Memory.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault

No arguments

Output Schema

TableJSON Schema
NameRequiredDescriptionDefault

No arguments

Schema Changelog

Changes observed during successful MCP inspections.

  1. First observed

TDQS

A4.6/5.0
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already declare readOnlyHint, idempotentHint, and non-destructive behavior, and the description adds value by explaining the returned checks and how they should drive next actions. It also clarifies that this is not Brand Memory, which is useful semantic context beyond the structured hints.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is dense but purposeful: it front-loads the core getter, then lists contents, checks, follow-up actions, and disambiguation. The long second sentence is a bit packed, but every clause contributes operational guidance.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness5/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

It covers what the response includes, what the checks mean, when to call the tool, and what to do next. With no parameters and an output schema present, there is no missing input or return-shape guidance an agent would need.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters4/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

The tool has zero parameters and schema coverage is 100%, so there are no parameter semantics to explain. The description appropriately focuses on output contents and follow-up actions instead of input fields.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description names the exact resource (Brand DNA) and the verb (Get), enumerates the returned fields, and directly disambiguates from Brand Memory. An agent can clearly distinguish this read-only getter from update_brand_dna or list-style siblings without opening schemas.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines5/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

It explicitly sequences the call: run right after get_account, and if checks indicate issues, fix with update_brand_dna and upload_product_screen or ask the human for the site. This is concrete workflow routing beyond simply saying what the tool does.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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