SWOT matrix with exploit vectors and counter-plays
generate_swot_analysisDeep multi-source web crawl into a four-quadrant SWOT matrix for a company: internal strengths (moat, proprietary tech, distribution lock) and weaknesses (pricing friction, customer complaints, legacy tech), plus external opportunities (untapped verticals, market vacancies, adjacent expansion) and threats (substitutes, price commoditization, regulatory shifts). Every entry carries evidence and a consequence. Adds strategic exploit vectors for winning deals against them and defensive counter-plays. Curate it to your own business with our_company_name, our_domain, our_differentiators, or a Klarix client_id so every vector is one you can actually execute. Returns markdown plus structured JSON.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| domain | Yes | Company web domain to analyze, e.g. "zoominfo.com" | |
| vertical | No | Vertical to sharpen the analysis against, e.g. "lithium battery manufacturers". | |
| client_id | No | Klarix client id (kebab-case, e.g. "alium-batteries"). Loads company name, domain, value propositions, win themes, and ICP from clients/{client_id}/context.json when that file is reachable. Explicit arguments always override it. | |
| our_domain | No | Your own web domain, e.g. "klarix.ai". Lets the tool research your side of the comparison. | |
| company_name | No | Proper company name, if the domain does not make it obvious. Improves search precision. | |
| our_company_name | No | Your company name. Curates the analysis toward how YOU win instead of a generic read. | |
| our_differentiators | No | What you actually win on, in your words, e.g. ["3-7 day delivery", "done-for-you, not DIY"]. Anchors talk tracks to claims you can defend. | |
| competitor_viewpoint | No | Override the derived relationship. Left unset, the tool works out whether you actually compete with this company from your own business context and only then adds exploit vectors. Set true to force competitive framing, false to force a self-assessment or partner review. |
Output Schema
| Name | Required | Description | Default |
|---|---|---|---|
| swot | Yes | ||
| domain | Yes | ||
| sources | Yes | ||
| category | Yes | ||
| unknowns | Yes | ||
| vertical | Yes | ||
| our_context | No | ||
| company_name | Yes | ||
| relationship | Yes | ||
| confidence_detail | No | ||
| evidence_confidence | Yes | ||
| competitor_viewpoint | Yes | ||
| one_line_positioning | Yes | ||
| relationship_rationale | Yes | ||
| defensive_counter_plays | Yes | ||
| strategic_exploit_vectors | Yes |