Does the description clearly state what the tool does and how it differs from similar tools?
Specific verb+resource: reads a brand from its website and saves it as a profile, with the extracted facets enumerated (name, logo, colours, voice, products, audiences, competitors, white space). It is clearly distinct from the sibling brand_profile, which it names as the downstream consumer of the result.
Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.