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Update brand profile

update_brand
Idempotent

Changes the brand profile, for a rebrand or a correction: pass only the fields to change, the rest stay as they are. colorPalette, illustrationStyle, typography, mood and visualElements are the visual identity every picture follows: colorPalette as "name:#hex" pairs (e.g. "teal:#0E7C86, sand:#F4F1EA"), the first the main brand colour. typography describes the type's feel (e.g. "rounded geometric sans, heavy headlines"); letter case is dropped from it, since posts are always in sentence case. logoUrl sets the logo from a public https PNG, JPEG, WebP or SVG (at most 5 MB); for a file, use create_upload_link with kind "image" and pass the imageUrl get_upload returns once it is ready. clearFeedStyle: true forgets the look learned from the Instagram feed (the "My feed" picture style), which still shows the old look after a rebrand; feedStyleCleared false means none was learned. It is learned again from the feed the next time "My feed" is used or Refresh is pressed, so after a rebrand that waits until the feed shows the new look. Show the user the changes and ask before calling it.

Input Schema

NameRequiredDescriptionDefault
moodNo
nameNo
logoUrlNo
industryNo
projectIdYesSimplo project id (from list_projects)
brandVoiceNoHow the brand sounds: tone, formality, how it addresses people
priceOfferNoOne price or offer line, drawn verbatim by the Price Reel; null clears it
typographyNo
descriptionNo
keyProductsNoReplaces the whole list
colorPaletteNo
clearFeedStyleNo
targetAudienceNo
visualElementsNo
illustrationStyleNo

Schema Changelog

Changes observed during successful MCP inspections.

  1. First observed

TDQS

A4.2/5.0
Behavior5/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Adds substantial behavior beyond the annotations: partial-update semantics, logo constraints (public https, PNG/JPEG/WebP/SVG, ≤5MB), and the full lifecycle of clearFeedStyle including that cleared style is relearned on next 'My feed'/Refresh. The user-confirmation requirement is also disclosed.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Front-loaded with the core behavior in the first sentence and the rest ordered by field importance; nearly every clause adds actionable detail. It is a dense single block, though, and would scan better as bullets.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

For a 15-parameter mutation with no output schema, the description covers the risky and ambiguous fields plus the upload workflow and feed-style consequence. Remaining gaps (exact semantics of keyProducts replacement, priceOffer null-clearing) are already covered by schema descriptions.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters4/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

With only 27% schema coverage across 15 params, the description carries most of the burden and does so for the non-obvious ones: colorPalette 'name:#hex' format, typography intent and case-dropping rule, logoUrl sources, clearFeedStyle booleans. Several fields (name, industry, description, targetAudience, mood, visualElements) are only named, not explained, keeping it short of a 5.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose4/5

Does the description clearly state what the tool does and how it differs from similar tools?

Opens with a specific verb+resource ('Changes the brand profile') and immediately frames the patch semantics, so it is distinguishable from get_brand. It doesn't explicitly name the read counterpart as an alternative, which keeps it from a 5.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

Gives solid when-to-use context ('for a rebrand or a correction', 'pass only the fields to change') and routes logo file uploads to create_upload_link + get_upload. It also instructs asking the user before calling. No explicit when-not-to-use/exclusion against siblings beyond the upload path.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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