Microsoft Advertising search terms
msads_get_search_termsThe search queries that triggered ads, for a date range (optionally one campaign): the query, the keyword and match type that matched it, and impressions, clicks, CTR, cost and conversions, highest spend first. Use it to find wasted spend (cost with no conversions) and new keyword ideas.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| limit | No | Most rows to return, highest spend first (default 50, max 500). | |
| endDate | No | YYYY-MM-DD. Omit for yesterday. | |
| accountId | No | Microsoft Advertising account id or account number (e.g. 'F123ABCD'), as listed by msads_list_accounts. Only needed when the sign-in can reach more than one account. | |
| startDate | No | YYYY-MM-DD. Omit for the last 30 days. | |
| campaignId | No | Only this campaign (id from msads_get_campaigns). |