Remove Microsoft Advertising negative keywords
msads_remove_negative_keywordsRemove negative keywords from a campaign (or an ad group when adGroupId is given), so ads can show for those searches again. Match them by text; add matchType to remove only that match type. Removing negatives can increase traffic and spend. Returns exactly what was removed so it can be put back with msads_add_negative_keywords. Use dryRun first when unsure.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| dryRun | No | Preview only. Microsoft has no validate-only mode, so Caybl reads the current value and shows exactly what would change (before and after) without sending anything. Free, and cannot affect spend. | |
| keywords | Yes | The negative keyword texts to remove. | |
| accountId | No | Microsoft Advertising account id or account number (e.g. 'F123ABCD'), as listed by msads_list_accounts. Only needed when the sign-in can reach more than one account. | |
| adGroupId | No | Ad group id: remove the ad group's own negatives instead. | |
| matchType | No | Only remove negatives with this match type. | |
| campaignId | Yes | Campaign id, from msads_get_campaigns. |