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Create campaign

create_campaign

Create a campaign: a named, dated content schedule in the workspace. Inputs: name, start_date (ISO 8601 date), length_weeks; optional brief, topics, call_to_action, target_link.

Without topics, Blaze generates the campaign's theme, audience, call to action, and topics from the brief in the background; the tool returns the campaign id right away, and list_campaigns shows the topic count once generation finishes. With topics, those are used as given and nothing is generated. After that, Blaze generates content for the campaign's posting schedule, as it does for campaigns created in the Blaze app.

Pass the returned id to generate_post as brand_plan_schedule_id to add a post to this campaign. Requires the workspace to have an active brand plan and an admin member.

Tool call template

Replace each placeholder with a value matching the input schema. Only required parameters are included; add optional parameters as needed.

{
  "id": 1,
  "jsonrpc": "2.0",
  "method": "tools/call",
  "params": {
    "arguments": {
      "workspace_key": "<workspace_key>",
      "name": "<name>",
      "start_date": "<start_date>",
      "length_weeks": "<length_weeks>"
    },
    "name": "create_campaign"
  }
}

Input Schema

NameRequiredDescriptionDefault
nameYesDisplay name for the campaign.
briefNoWhat the campaign is about. Seeds theme/topic generation. Omit to generate from the brand context.
topicsNoOptional explicit topics. If given, these are used and topic generation is skipped; otherwise topics are generated for you.
start_dateYesISO 8601 date the campaign starts.
target_linkNoOptional URL the campaign drives to.
length_weeksYesNumber of weeks the campaign spans.
workspace_keyYesKey of the workspace to act in. Call list_workspaces to see the workspaces you have access to and their keys.
call_to_actionNoOptional call to action text.

Schema Changelog

Changes observed during successful MCP inspections.

  1. First observed

TDQS

A4.7/5.0
Behavior5/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Adds substantial behavior beyond annotations: generation runs in the background, the id is returned immediately, topic count appears later via list_campaigns, and content generation for the posting schedule happens as a side effect. Also discloses the permission prerequisite (admin member, active brand plan) — none of which the annotations convey.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Front-loads the definition and required inputs, then the topics branch, then the follow-on call and prerequisites. Every sentence carries actionable information with no filler.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness5/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Even without an output schema, the description explains what is returned (campaign id immediately), what changes later (topic count), and the auth/permission and workspace preconditions. Nothing an agent needs to invoke it correctly is missing.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 100%, so all eight parameters are already documented. The description reinforces the topics-vs-brief interaction but does not add syntax or constraints beyond what the schema states; baseline 3 applies.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

States a specific verb (create) and resource (campaign), and immediately defines the resource as 'a named, dated content schedule in the workspace', which an agent can distinguish from siblings like list_campaigns or generate_post. The required inputs are enumerated up front.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines5/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

Explicitly contrasts the two modes (with vs. without topics), describes what each does, and names the follow-on tool ('Pass the returned id to generate_post as brand_plan_schedule_id'). Prerequisites are stated: active brand plan and admin member.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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