Creative insights
creative_insightsGroups Meta ads by the actual image or video asset, even when the same asset is used in several ads or accounts. Returns winners, fatigue, repeated usage, performance, video hook and hold rates, and missing angle, offer, product, persona or creator metadata. Use this before proposing creative variants or comparing hooks. MCP: use the input object for tool arguments. UI reports and questions are returned as structured content. Free: MCP tool calls use no Adrails credits.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| input | Yes | ||
| accountIds | No | Optional account selection; can only narrow this workspace's access. | |
| userStatement | No | Required for launch_brief: the latest verbatim user request or free-text answer. Otherwise optional user-provided context, treated as an unverified user statement, never permission or verified platform evidence. | |
| idempotencyKey | No | Required for mutations. Reuse the same key only when retrying the exact same call; a completed outcome is applied once. |