Read TikTok campaign performance
tiktok_get_campaign_performance๐ข READ-ONLY โ runs immediately, changes nothing. Cost: free (not counted against tasks).
Reports spend, impressions, reach, clicks, conversions and the TikTok video metrics โ 2-second and 6-second views, completion, average watch time โ per campaign, and compares every number with the equally long period immediately before it. Use when: the user asks how TikTok is doing, whether something is working, or what changed. Scope it with campaign_id; without it you get every campaign. Do not use it for a brief or a report to keep or forward: that is generate_report_now (monitoring router), which covers every connected account and saves a page. Do not read a single day and call it a trend โ TikTok's daily numbers swing hard, and video metrics keep settling for hours, which is why the presets end yesterday. Prefer last_7_days or longer before recommending anything. Returns three ratios worth more than the rest on this platform: hook rate (2-second views รท impressions) says whether the first frame stopped the scroll, hold rate (6-second views รท impressions) whether people stayed for the offer, and completion rate whether the edit held. A low hook rate is a creative problem and no bid change will fix it โ say that plainly rather than suggesting a budget move. A dash in the change column means the previous period was zero, not that nothing changed. If everything is zero, check tiktok_list_ads for a rejection before concluding the ads perform badly.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| limit | No | Maximum rows in the breakdown (default 25, by spend). | |
| end_date | No | Last day, YYYY-MM-DD, inclusive. Needs start_date. | |
| raw_data | No | Return compact JSON only (no markdown). Use when you will compute on the result. | |
| date_range | No | Preset window. The "last N days" ones end yesterday, so no partial day is mixed in โ it matters on TikTok, where video metrics settle for hours. Either this or start_date + end_date, never both. | |
| start_date | No | First day, YYYY-MM-DD. Needs end_date. | |
| campaign_id | No | Only this campaign. | |
| advertiser_id | No | TikTok advertiser id (a long numeric string). Only needed when the user has authorised more than one advertiser. Omit it to use the primary one. | |
| compare_previous | No | Compare with the equally long period before the window. On by default; costs no extra call. |