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Adako: Google Ads, Meta Ads & Linkedin Ads MCP

LinkedIn Ads — reads and tool lookup

linkedin_ads
Read-only

Reads and tool lookup for LinkedIn Ads; nothing called here changes anything. The 17 LinkedIn Ads tools that change something run through linkedin_ads_write.

Naming: these tools use LinkedIn API names. Since October 2025 Campaign Manager calls a campaign group a "campaign", a campaign an "ad set" and a creative an "ad", so campaign_group_id is what the user sees as a campaign and campaign_id is an ad set. When the user says "campaign", check which level they mean (linkedin_get_campaign_structure shows both), and answer in the words Campaign Manager uses.

linkedin_ads(action="execute", tool_name="…", arguments={...}). action="list_tools" (the write half included) and action="get_tool_schema" are free; never guess a tool_name. accounts=["…","…"] or accounts="all_active": one read across up to 20 LinkedIn Ads accounts, free like every read. Not in this router, called by name: linkedin_get_campaign_performance (linkedin campaign (ad set) performance).

Tools by category: analysis linkedin_analyze_creative_performance, linkedin_analyze_wasted_spend targeting linkedin_estimate_audience_size, linkedin_forecast_campaign_supply, linkedin_search_targeting discovery linkedin_explain_objectives, linkedin_get_organizations audiences linkedin_get_audience_insights structure linkedin_get_campaign_structure, linkedin_list_campaign_groups, linkedin_list_campaigns, linkedin_list_creatives performance linkedin_get_creative_performance reporting linkedin_get_engagement_metrics conversions linkedin_list_conversions assets linkedin_validate_assets

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
actionYesThe first two are free; execute bills the tool.
accountsNoRepeat one READ across these accounts, or "all_active"; free like every read, max 20.
argumentsNoThe tool’s own arguments, as its schema declares them.
tool_nameNoExact tool name. Needed by get_tool_schema and execute.

Schema Changelog

Changes observed during successful MCP inspections.

  1. First observed

TDQS

A4.7/5.0
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already declare readOnlyHint=true and destructiveHint=false, but the description adds genuinely new context: nothing changes state, reads are free, and only execute bills the tool. It does not describe return payloads or multi-account result ordering, so it stops short of a 5.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Despite its length it is front-loaded (read-only framing first), organized into named sections and a category list, and every sentence carries routing or naming information an agent needs. No filler.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness5/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given the router complexity, 29 siblings and nested arguments, the description supplies the missing pieces: the October 2025 Campaign Manager renaming (campaign group vs campaign vs ad set), how to disambiguate user vocabulary, and which tools sit outside this router.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters4/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 100% and the schema already covers action/accounts/tool_name/arguments. The description still adds real meaning: the free-vs-billed distinction, the all_active sentinel and the 20-account ceiling, and how arguments map to the inner tool's own schema.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

States precisely that this is a read-only router/tool-lookup for LinkedIn Ads and that all mutating operations live in linkedin_ads_write. It even enumerates all 17 read tools by category, so an agent can identify the exact resource set without guessing.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines5/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

Explicit routing rules: use action="list_tools" or "get_tool_schema" (free) and never guess a tool_name; the one tool not in the router (linkedin_get_campaign_performance) is called by name. It also explains the accounts scoping, so both when-to-use and when-not-to-use are covered.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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