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Google Ads — reads and tool lookup

google_ads
Read-only

Reads and tool lookup for Google Ads; nothing called here changes anything. The 38 Google Ads tools that change something run through google_ads_write.

google_ads(action="execute", tool_name="…", arguments={...}). action="list_tools" (the write half included) and action="get_tool_schema" are free; never guess a tool_name. accounts=["…","…"] or accounts="all_active": one read across up to 20 Google Ads accounts, free like every read. Not in this router, called by name: google_get_campaign_performance (google ads campaign performance with period-over-period change).

Tools by category: analysis google_analyze_search_terms, google_analyze_wasted_spend, google_explain_performance_anomaly, google_get_benchmark_context, google_get_geo_performance, google_get_hourly_performance, google_optimize_budget_allocation structure google_get_ad_creative, google_get_campaign_structure, google_list_asset_groups, google_list_campaigns performance google_get_ad_group_performance, google_get_ad_performance, google_get_asset_group_performance, google_get_device_performance targeting google_get_ad_schedule, google_get_campaign_targeting, google_list_languages assets google_get_asset_performance, google_list_assets, google_validate_and_prepare_assets conversions google_get_conversion_action_performance, google_list_conversion_actions keywords google_get_keyword_performance audiences google_get_search_themes, google_search_audiences management google_list_bidding_strategies, google_list_labels research google_research_keywords, google_resolve_locations, google_validate_ad_copy

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
actionYesThe first two are free; execute bills the tool.
accountsNoRepeat one READ across these accounts, or "all_active"; free like every read, max 20.
argumentsNoThe tool’s own arguments, as its schema declares them.
tool_nameNoExact tool name. Needed by get_tool_schema and execute.

Schema Changelog

Changes observed during successful MCP inspections.

  1. First observed

TDQS

A4.5/5.0
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already declare readOnlyHint=true and destructiveHint=false, so safety is covered; the description reinforces and extends this with billing behavior ('execute bills the tool'), the free-read model, and the 20-account fan-out cap. It does not explain the non-obvious idempotentHint=false, which is the one behavioral trait left unexplained.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Purpose and scope are front-loaded in the first two sentences, followed by invocation syntax, account semantics, and the sibling exclusion. The 38-tool category listing is long but earns its place as a routing index that saves a list_tools round trip; a slightly tighter format would push this higher.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

For a router with a nested arguments object and no output schema, the definition is nearly complete: it tells the agent to resolve tool names via list_tools/get_tool_schema and describes the account fan-out. It stops short of describing what a read returns or how results are shaped across multiple accounts.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters4/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 100%, so baseline is 3, but the description adds real meaning beyond the schema: 'never guess a tool_name' operationalizes tool_name, accounts="all_active" semantics and the 20-account read fan-out are contextualized, and it clarifies that arguments is the target tool's own schema.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

States a specific verb and resource ('Reads and tool lookup for Google Ads') and immediately delimits scope: 'nothing called here changes anything.' It explicitly contrasts itself with google_ads_write, so the agent can separate the read router from the write router without opening either schema.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines5/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

Explicit invocation pattern is given (action="execute" with tool_name/arguments, list_tools and get_tool_schema free), plus the constraint 'never guess a tool_name.' It names the write alternative (google_ads_write) and even clarifies that google_get_campaign_performance is called by name outside this router.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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