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Apogee: Bulk Ad Launcher for Meta, TikTok & Snapchat

Follow a launch

launch_status
Read-onlyIdempotent

Follow a launch until every ad is created, with what to do when a platform refused one. Follow a launch by its plan_id. status interrupted = a deploy of Apogee cut the launch: some ads may exist, check Ads Manager before launching again.

Tool call template

Replace each placeholder with a value matching the input schema. Only required parameters are included; add optional parameters as needed.

{
  "id": 1,
  "jsonrpc": "2.0",
  "method": "tools/call",
  "params": {
    "arguments": {
      "plan_id": "<plan_id>"
    },
    "name": "launch_status"
  }
}

Input Schema

NameRequiredDescriptionDefault
plan_idYes

Schema Changelog

Changes observed during successful MCP inspections.

  1. First observed

TDQS

A3.6/5.0
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already declare readOnly, idempotent, non-destructive and open-world, so the safety profile is covered. The description adds real value beyond that: this is a long-running follow operation that completes when every ad exists, it surfaces per-platform refusal outcomes, and it explains the meaning of the 'interrupted' status plus the risk of duplicate ads if you relaunch blindly.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Two short sentences with no filler, and the core action plus its completion condition lead. The clause 'with what to do when a platform refused one' is slightly elliptical and reads as a dangling fragment, but the cost is small.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness3/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

For a polling tool with no output schema, the description should convey what the response contains. It explains the 'interrupted' status but leaves the rest of the status vocabulary and per-ad/per-platform result structure undocumented, which is the main gap for an agent deciding how to interpret and re-poll.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 0% for the single parameter, so the description carries the burden. It does name plan_id and ties it to the launch entity, but it does not say where plan_id comes from (e.g., a launch response or list_launches) or give any format hints.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose4/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description states a specific verb and resource: follow a launch by plan_id until all ads are created, and reports platform refusals. That is clearly distinct from listing siblings such as list_launches or from import_status/bridge_transfer_status, though no sibling is named explicitly.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines3/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

It implies the usage context (poll a launch after submitting it, keyed by plan_id) and gives remediation guidance for the 'interrupted' case: check Ads Manager before relaunching. It never says when not to use it or names an alternative tool such as list_launches for browsing past launches.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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