Meta video hook and hold rates
get_video_metricsHook, hold and completion rates of Meta video ads. Get creative-level video performance: Hook Rate (3s views / impressions, >25% strong, <15% weak), Hold Rate (p25 watched / 3s views, >70% strong, <50% weak), Completion Rate (p100 / impressions, >25% strong), ThruPlay Rate, quartile retention, cost per 3s view, cost per ThruPlay. Use this for creative strategist analysis: diagnosing weak hooks, retention issues, winning ad breakdowns. Accepts ad_ids (preferred) OR adset_id OR campaign_id.
Tool call template
Replace each placeholder with a value matching the input schema. Only required parameters are included; add optional parameters as needed.
{
"id": 1,
"jsonrpc": "2.0",
"method": "tools/call",
"params": {
"arguments": {
"ad_account_id": "<ad_account_id>"
},
"name": "get_video_metrics"
}
}Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| ad_ids | No | Array of Meta ad IDs (preferred — gives per-ad metrics) | |
| adset_id | No | Ad set ID (aggregate metrics across all ads in the ad set) | |
| campaign_id | No | Campaign ID (aggregate across all ads in the campaign) | |
| date_preset | No | Date range (default last_14d) | |
| ad_account_id | Yes | Meta ad account id (act_…), from list_ad_accounts |