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Apogee: Bulk Ad Launcher for Meta, TikTok & Snapchat

Meta ad set performance

get_adsets
Read-onlyIdempotent

Meta ad sets with their targeting, budget and results. Get ad sets with targeting info and metrics. Use to analyze audience targeting and budgets at ad set level.

Tool call template

Replace each placeholder with a value matching the input schema. Only required parameters are included; add optional parameters as needed.

{
  "id": 1,
  "jsonrpc": "2.0",
  "method": "tools/call",
  "params": {
    "arguments": {
      "date_preset": "<date_preset>",
      "ad_account_id": "<ad_account_id>"
    },
    "name": "get_adsets"
  }
}

Input Schema

NameRequiredDescriptionDefault
limitNo
campaign_idNoOptional: filter by specific campaign ID
date_presetYes
ad_account_idYesMeta ad account id (act_…), from list_ad_accounts

Schema Changelog

Changes observed during successful MCP inspections.

  1. First observed

TDQS

B3.1/5.0
Behavior3/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already declare readOnlyHint, idempotentHint, non-destructive and openWorld, so the safety profile is covered structurally. The description adds that results/metrics are returned alongside settings, but says nothing about pagination, the 'limit' behavior, or volume of data returned for a read-only listing tool.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness3/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Two short sentences, but the second largely restates the first ('targeting, budget and results' vs 'targeting info and metrics'), which is redundant filler in a description this short. The usage sentence is front-loaded reasonably but wastes the opening sentence on a restatement of the title.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness3/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

With no output schema and a required date_preset/ad_account_id pair, the description should clarify what a returned ad set record contains and how date_preset affects the metrics. It gestures at 'results' and 'metrics' but never explains the time-scoping relationship, leaving a moderate gap for a tool whose main complexity is the date window.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters2/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 50%: campaign_id and ad_account_id are documented in the schema, date_preset is a self-evident enum, but 'limit' is undocumented everywhere. The description contributes no parameter meaning at all — it never mentions date range, account scoping, campaign filtering, or result limits — so it fails to compensate for the coverage gap.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose4/5

Does the description clearly state what the tool does and how it differs from similar tools?

States a specific verb and resource ('Get ad sets') and names the payload fields (targeting, budget, results/metrics), so the agent knows what it gets back. However, it never distinguishes itself from the adjacent sibling 'list_adsets' or from 'get_ads', leaving ambiguity about which of the several ad-set-shaped tools to call.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines3/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

'Use to analyze audience targeting and budgets at ad set level' gives a positive use case, but there is no when-not guidance and no mention of the obvious alternative (list_adsets) or how this differs from campaign-level analysis via get_campaigns. Usage is implied rather than disambiguated.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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