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Apogee: Bulk Ad Launcher for Meta, TikTok & Snapchat

Meta ad performance

get_ads
Read-onlyIdempotent

Meta ads with their creative and results: the best and worst creatives. Get individual ads with creative info and performance metrics. Use to identify top/worst performing creatives.

Tool call template

Replace each placeholder with a value matching the input schema. Only required parameters are included; add optional parameters as needed.

{
  "id": 1,
  "jsonrpc": "2.0",
  "method": "tools/call",
  "params": {
    "arguments": {
      "date_preset": "<date_preset>",
      "ad_account_id": "<ad_account_id>"
    },
    "name": "get_ads"
  }
}

Input Schema

NameRequiredDescriptionDefault
limitNo
adset_idNoOptional: filter by ad set
campaign_idNoOptional: filter by campaign
date_presetYes
ad_account_idYesMeta ad account id (act_…), from list_ad_accounts

Schema Changelog

Changes observed during successful MCP inspections.

  1. First observed

TDQS

B3.2/5.0
Behavior3/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already declare readOnlyHint=true, idempotentHint=true, and non-destructive behavior, so the safety profile is covered externally. The description adds that results include creative assets plus performance metrics and that ranking of best/worst is meaningful, but says nothing about pagination, the effect of the 'limit' parameter, or how ranking is computed. Adequate but thin beyond the annotations.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Three short sentences, front-loaded with the resource and followed by use case. Slightly redundant, since 'best and worst creatives' and 'top/worst performing creatives' restate the same idea, but there is no filler.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness3/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

There is no output schema, and while the description names what comes back (creative info, performance metrics), it does not describe shape, cardinality, or how 'limit' interacts with ranking. For a five-parameter read tool with partial schema documentation, this is minimally sufficient rather than complete.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters2/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is only 60%: date_preset, limit, and the filtering intent of campaign_id/adset_id are undocumented in structured text. The description mentions no parameters at all — not the required date_preset, not the act_… ad_account_id format, not the campaign/adset filters — so it fails to compensate for the coverage gap.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose4/5

Does the description clearly state what the tool does and how it differs from similar tools?

States a specific verb and resource ('Get individual ads with creative info and performance metrics'), which is more than a restatement of the name. It does not, however, distinguish itself from adjacent siblings like get_ad_creatives, list_ads, or get_top_performers, so an agent cannot tell from the description alone which one to pick.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines3/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

Offers one positive usage cue ('Use to identify top/worst performing creatives') but no exclusions and no named alternatives. With several overlapping sibling tools available, the absence of routing guidance is a real gap.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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